Adidas Terrex - Go Further

This one is a personal favorite from the Lost Boy projects. The brief: create something that sounds like a summertime hike through the Californian mountains—full of wonder and adventure. Conceived by Iris Worldwide, Adidas' long-term agency, this approach blended beautifully into the tone they have established for the brand and its outdoor elements. We were excited to get cracking.

We had already created five demos, some taking a more electronic route, others leaning acoustic. After one session, we left a bass guitar at my place. I played a few bass lines into Ableton—one of them stuck with me. A simple top line of moving fifths met an opposing, shifting lower line, creating this "2000s" and "Red Hot Chili Peppers" tone—both nostalgic and wondrous. On the train to our last session, I mixed the bass to max out its grittiness and added sampled, heavily compressed drums. Finally, we layered in a vocal we had recorded for a previous demo, pitched it, and the steady, drone-like melody snapped into place perfectly.

We submitted the track alongside the other demos—Iris loved it and decided to run with it. A couple of adaptations followed, adding more depth to the simple scaffold with extra elements and adjusting timings to match subsequent video edits. This project is one to be thankful for - the things had fallen into place effortlessly, a result of the process we had honed for project after project.